ExperienceTwin

About the project

A collaboration between UGent (research group imec-mict-UGent), Howest (research group HITLAB) and 16 companies (mostly Flemish), we will work on the following challenges in the next two years:

Broad active dissemination on the deployment of XR technologies that allow to set up environments for user testing and training in an efficient and innovative way, through the guidance group and the broader target group in the network of participating umbrella and network organisations (Essenscia, XRValley, Hangar K, Imec, Ugent, Howest).
Offering further advice and services regarding XR user testing from the research groups in cooperation with IOF AUGent.
Improved cost efficiency through faster, cheaper, and scalable development of user tests, as well as creating more added value for companies.
Economic impact by increasing employment in companies that develop and commercialize user testing by offering it as a B2B service.

Goals

The intended goal of technology exploration is that the target group has actively experimented with three phases that are important when deploying XR technology in user research:

Input in XR

What are the current state-of-the-art tools to efficiently and inexpensively set up immersive environments in which user testing and training can take place?

Platform & interactions

How do you use XR platforms that allow for realistic interaction with objects, the environment and avatars during a virtual user test?

Output from XR

What are the methods and algorithms to translate objective user data based on sensor data into concrete industry-standard (ISO standards) user experience reporting?